The wider “Can by Can” (Limenka po Limenka) campaign is another success story from recan’s box of awareness-raising tricks.
At its 10-year anniversary
, it’s grown from 20 schools involved to over 450, and its cheerful recycling boxes now appear in offices, cafes and fitness clubs too.
The fun’s not just for kids, either – recan’s roping adults into the act. At some of Serbia’s top music festivals, recan have invited people to play funny competitive games designed around can recycling, and provided attractive receptacles and positive information about recycling’s importance for the future. The fact that recan’s audiences have collected over 3.5 million cans – the same amount of metal you’d need to make over 7,000 bicycles – shows how well people respond to these pioneering creative campaigns.
Some of the 2.5 million people recan has reached were once those sad, grumpy ones who said "my one small can won’t make a difference!"
– but now their imaginations have been caught in a fun and casual way, they’re the ones who’ll remember to recycle their cans. And if parents don’t remember, the smallest people in the house will remind them:
"Mum? Dad? Small things do
make a difference!"